The age-old debate in architecture and design about who holds the ultimate authority — the architect or the customer — remains a vital discussion in the industry. For V-ZUG, however, this debate lies at the heart of its design mission.
The company’s exclusive range of appliances strikes a harmonious balance between functionality and aesthetics. This is underpinned by V-ZUG’s goal of enhancing customers’ lives through innovative, cutting-edge products anchored in minimalist and timeless design.
Left: The V-ZUG showroom in Hamburg features a beverage station seamlessly integrated into the home, showcasing the V-ZUG WineCooler 90 SL, along with the WineCooler V6000 in Black Glass.
Right: The elegant combination of design and luxury is perfectly embodied in V-ZUG’s Berlin showroom, which displays the V-ZUG Coffee Center and the WineCooler V4000 45 in Platinum Glass
In essence, V-ZUG embodies the architect and the customer in every aspect of its offerings, from meticulous product development to comprehensive services. The brand is committed to delivering extraordinary experiences for its customers built on Swiss craftsmanship that has been perfected for over a century, rooted in unparalleled design and advanced manufacturing techniques.
In addition, the company’s showroom consultants, local service engineers, and global designers are available to assist customers, underscoring V-ZUG’s focus on delivering a seamless end-to-end experience.
The V-ZUG Excellence Line of cooktops, ovens and combi-steamers, along with the Supreme Line CombiCooler and WineCooler, are thoughtfully fitted in the Paris showroom, which was designed to echo the city’s mood and culture
That same dedication is reflected in V-ZUG’s flagship showrooms worldwide. Located in the heart of design communities and historic areas across various cities, the showrooms aim to showcase local culture and V-ZUG’s design philosophy in a way that resonates with design-conscious audiences. For example, the company’s showroom in Milan drew inspiration from the city’s rich tradition in craftsmanship while also weaving in elements of minimalist design that pay homage to the brand’s Swiss roots.
The Milan showroom is a contemporary oasis that fuses technological innovation with natural materials
The kitchen installations in all V-ZUG showrooms are designed to spark creativity, featuring innovative layouts and materials highlighting V-ZUG appliances’ versatile integration. Live presentations, culinary demonstrations, and dedicated consultation areas further enrich the visitor experience. V-ZUG’s commitment to impeccable design, seamless integration, and outstanding service culminates in appliances that not only exude elegance and luxury but are also built for intuitive use, driven by the customer experience. Interested customers are invited to visit the V-ZUG showroom on the second floor of Ion Orchard, where they can explore a curated selection of kitchen and laundry care appliances. For more information, visit https://www.vzug. com/sg/en/
Experience the Excellence Line in person at the V-ZUG showroom:
2 Orchard Turn, ION Orchard, 02-07B Singapore 238801
(15 June 2017).)
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