.jpg?mzP1GzHdgvUIgc38ClMBVDesDpJHU6Za&itok=A6Yfiz8g "Singapore’s overall ranking was boosted by its performance within the business and investment pillar, for which it placed third globally (Photo: Samuel Isaac Chua/EdgeProp Singapore)")
SINGAPORE (EDGEPROP) – Singapore has emerged as the sixth-highest city in the world in terms of branding, according to the latest Brand Finance Global City Index. The index, published by Brand Finance, a London-based brand evaluation and strategy consultancy, ranks cities in terms of brand power and perceptions.
The latest index is the result of a worldwide survey conducted across 15,000 individuals in 20 countries in September. The respondents ranked 100 cities based on key performance indicators aimed at illustrating the degree to which each city is perceived as an ideal place to live, work, study, visit, retire, and invest in.
Respondents were also invited to associate particular attributes with each city. The respondents chose from a list of 45 attributes grouped under seven pillars, including Business & Investment and Culture & Heritage.
Singapore’s overall ranking was boosted by its performance within the business and investment pillar, for which it placed third globally. Perceptions gauged under this pillar include the ease of doing business, the strength of the economy, and whether the city provides a supportive environment for start-ups. The city also ranked highly for low crime and violence.
Alex Haigh, managing director for Asia Pacific at Brand Finance, notes that Singapore shines as the Asean region’s “crown jewel” in terms of city branding. “Leading in economic expansion, investment appeal, and world-class infrastructure, Singapore solidifies its standing as a premier global financial centre,” he adds.
Globally, London retained its position as the world’s top city brand, followed by New York, Paris, Tokyo and Dubai.
