.jpg?gFNyNzhowO.T89HKX8ACVomIqmNan7Dk&itok=lNhJ6yjt "The first Hampton by Hilton branded hotels in India are expected to debut in Gujarat, Rajasthan, Punjab and Bihar (Picture: Hilton)")
Hilton has signed a strategic licensing agreement with Nile Hospitality, an Indian hotel management company, to manage 75 upcoming hotel properties in India under the mid-market Hampton by Hilton brand. The first Hampton by Hilton branded hotels in India are expected to debut in Gujarat, Rajasthan, Punjab and Bihar.
Hampton by Hilton is the hospitality group’s upper midscale hotel offering, with more than 3,000 hotel properties trading under the brand worldwide. The latest partnership builds on the group’s existing presence in India’s midscale hotel category.
“This marks our mid-market moment in India, as significant macroeconomic growth, a rapidly rising middle class and the vast infrastructure development fuel demand for our brands and drive strong trading performance in the country,” says Alan Watts, president of Hilton Asia Pacific. He adds that this also marks Hilton’s commitment to growth in India following an earlier agreement in 2024 to bring 150 Spark by Hilton hotels to India with Olive by Embassy.
Hampton by Hilton is the company’s largest brand in terms of hotel numbers, catering to value-conscious and quality-driven travellers. Hilton has tailored this brand to the Asia Pacific market and has been expanding its presence in China for over a decade. Recent openings include Hampton by Hilton Hangzhou Lakeside Wulin Square, Hampton by Hilton Guangzhou Huangpu Sports Centre and Hampton Suzhou Guanqian Avenue.
“It is the right time for this brand to grow at scale in India, where we see significant opportunities to serve a rapidly growing customer base,” says Kevin Jacobs, chief financial officer and president of global development at Hilton.
Vikram Singh Chauhan, founder and CEO of Nile Hospitality, adds: “By aligning with the country’s unprecedented development and domestic travel momentum, we hope to offer our guests the comfort of a consistent network and brand promise in emerging markets and key destinations.”
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