Qingjian Realty and joint venture partner Forsea Holdings sold 90 units — or 25.1% — of the 358-unit Bloomsbury Residences at Media Circle in one-north. The units were transacted at an average price of $2,474 psf. Among the units sold was a six-bedroom penthouse that achieved $2,700 psf.
“Despite ongoing economic uncertainty, including volatile tariffs and a potential trade war, we are encouraged by the steady demand for Bloomsbury Residences. This reflects the project’s compelling combination of location, well-designed living spaces, and proximity to key business and lifestyle hubs,” said a spokesperson for Qingjian and Forsea Holdings.
“With Singaporeans accounting for 88% of buyers, it underscores both the resilience of the local property market and the strong confidence in our development,” the spokesperson added.
During its preview phase, the project reportedly received around 199 cheques as expressions of interest. With 90 units sold, this represents a sales conversion rate of approximately 45.2% — considered high by industry standards.
According to the developer, the strong take-up reflects positive market sentiment, driven in part by the development’s proximity to prestigious educational institutions and key business hubs, making it an attractive choice for multi-generational families.
Bloomsbury Residences is the first residential project to be launched in Mediapolis at one-north (Photo: Samuel Isaac Chua/EdgeProp Singapore)
Two-bedroom units most sought-after
Two-bedroom units were the most sought-after, accounting for over 70% of the units sold, says Mark Yip, CEO of Huttons Asia. More than 20 three- and four-bedroom units were also taken up, including a six-bedroom penthouse — underscoring the project’s broad appeal among owner-occupiers.
According to Huttons, more than 70% of buyers at Bloomsbury Residences were aged above 40. Over 90% of the buyers had private residential addresses spread across different parts of Singapore.
“Buyers were drawn to the lush greenery and unblocked views overlooking the colonial bungalows of the Wessex estate,” notes Huttons’ Yip. “As the first residential plot launched in Mediapolis, many saw this as a first-mover opportunity with strong potential upside once the area is fully developed.”
Yip sees strong investment potential in homes at one-north, citing the high concentration of foreign professionals working in the area and the project’s proximity to Science Park. Bloomsbury Residences is located near Tanglin Trust School and INSEAD, a leading graduate business school.
“Rental rates in one-north have historically outperformed those in nearby Dover,” says Yip. He adds that the Government’s efforts to enhance the “live” component in one-north—through increased land supply—could support future growth in property prices and rental yields.
Units at Bloomsbury Residences overlook the greenery and heritage bungalows at Wessex Estate (Artist’s impression: Qingjian Realty and Forsea Holdings)
‘Sensitive pricing’
Indicative prices at Bloomsbury Residences started upwards of $1.37 million for the 2-bedroom units, $2.17 million for a three-bedders, and $2.87 million for the four-bedroom unit types. The remaining units at Bloomsbury Residences are priced from $1.36 million, or about $2,386 psf.
“Despite current market uncertainties, the project’s sensitive pricing and strategic location have struck a chord with buyers and investors who adopt a long-term view in their property decisions,” says Ismail Gafoor, CEO of PropNex.
Gafoor adds that beyond the accessible price quantum, the city fringe location also appealed to buyers. The development is just a short bus ride away from Rochester Mall, The Star Vista, as well as the one-north and Buona Vista MRT stations.
The last new launch in the area was the 142-unit The Hill @ One-North in April 2024, which sold 43 units—roughly a third—at launch. To date, it has sold 62 units, translating to a take-up rate of about 44%. Based on caveats lodged, seven units changed hands this year at an average price of $2,550 psf.
Bloomsbury Residences is just a short bus ride away from Rochester Mall, The Star Vista, as well as the one-north and Buona Vista MRT stations (Source: EdgeProp Landlens)
Previous launches
Prior to this, two other projects were launched in One-North: the 275-unit Blossoms by the Park in April 2023 and the 165-unit One-North Eden in April 2021.
As of April 13, Blossoms by the Park is 93% sold, at an average price of $2,444 psf. One-North Eden was fully sold by March 2022 at an average price of $1,965 psf. The project was completed in 2024, and sub-sales from May 2024 to March 2025 have averaged $2,326 psf, according to caveats lodged.
“We believe the take-up rate at Bloomsbury Residences will improve over time as prospective buyers gain greater clarity on market conditions. Furthermore, this is the first private residential development to launch in the new Media Circle precinct, which is poised to become more vibrant with future developments,” says Gafoor.
He adds that the project drew a healthy mix of owner-occupiers—including PMETs and young families—as well as investors purchasing units during the launch.
“The encouraging response to this weekend’s launch underscores the resilience and strong fundamentals of Singapore’s property market, which has time and again weathered various economic challenges,” he concludes.
