2024 has been nothing short of remarkable for PropertyLimBrothers (PLB). Under the thoughtful leadership of co-founders Melvin Lim and Adrian Lim, PLB has stayed true to its mission of educating and empowering property consumers. Through groundbreaking initiatives, collaborative efforts, and a commitment to innovation, PLB has helped thousands make confident, informed decisions in an ever-changing property market.
KEY HIGHLIGHTS AT A GLANCE
• Three Major Conventions: The inaugural Property Summit 2024, Landed Convention, and first-ever New Launch Convention, attended by 86, 423, and 864 participants respectively.
• 35 Collaborations: Co-hosted events and partnerships with 17 developers and premium brands like Gaggenau, Hotel101, MCL Land, and Sinar Mas.
• 15 Webinars and Six Speaking Engagements: Covering data-driven market insights, investment strategies, and actionable property tips.
• Innovative Tools and Insights: Use of virtual reality for an immersive showcase of projects as well as PLB’s proprietary https://www.propertylimbrothers.com/moat-analysis/”>MOAT Analysis and https://disparityeffect.com”>Disparity Effect® tools to simplify complex property data, equipping consumers with actionable insights.
• Community Building: Initiatives like the https://www.propertylimbrothers.com/landed-clinic/”>PLB Landed VIP Club, Landed Clinics, and https://www.propertylimbrothers.com/hundred-palms-moparty/”>Executive Condominium Clinics create spaces for learning, networking, and shared growth.
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One of PLB’s highlight last yearwas the New Launch Convention 2024.
Impactful Property Summit, New Launch Convention and Landed Convention
PLB made significant strides in 2024 with a series of impactful events, including the inaugural Property Summit 2024 and New Launch Convention 2024, and its second Landed Convention. The New Launch Convention is the first of its kind that showcased over 80 projects and brought new launches to a centralised location through virtual reality. Collectively, these conventions welcomed over 2,000 participants, equipping them with insights to navigate the property market confidently.
In collaboration with PLB’s online educational platform https://assembly.sg/”>Assembly, PLB organised Property Summit 2024, held in October, which featured 15 masterclasses led by senior PLB consultants and invited industry experts covering various property types from HDB to condominium and landed properties as well as a wide spectrum of topics. It was also the platform for the launch of PLB’s book, Positioning: PropertyLimBrothers on the Art of Selling Your Property to its Maximum Potential. “The summit and book were met with such positivity — it motivates us to continue serving with purpose,” says Melvin.
“We are guided by a framework-first approach to lead our events, webinars and consultations through data-driven analysis backed by charts. We empower consumers to make sense of the real estate market, through an educational lens,” highlights Melvin.
In July, the New Launch Convention 2024 analysed over 80 new condominium projects in Singapore with PLB’s proprietary proptech solution — https://www.propertylimbrothers.com/moat-analysis/”>MOAT Analysis — providing close to 900 attendees with practical advice tailored to their portfolios and lifestyles. Earlier, in May, the Landed Convention 2024 brought nearly 500 participants together to delve into the intricacies of landed homes, supported by 11 developers and 14 brand partners.
Savvy property investors who attended PLB’s exclusive seminars organised in collaboration with developers’ new launches were well rewarded with valuable insights on the latest market trends. One seminar held on Nov 8, 2024, at the Nava Grove Sales Gallery showcased pertinent topics ranging from the impact of interest rate movements on the 2025 property market to “D21’s Pricing Disparity: New Launch vs Resale Opportunities”. Another seminar on Hotel101 showcased the global hotel brand’s innovative hospitality concept with an asset-light model, providing a golden opportunity for potential investors to elevate their investment strategy.
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Collaborating with developers to explore new opportunities.
“Increasingly, consumers are becoming better informed and savvy, and they appreciate real estate data to make better decisions. This is where our PLB consultants add value with their expertise guided by our in-house proprietary tech tools, developed through extensive tech innovation and 17 years of real estate expertise such as https://disparityeffect.com/”>Disparity Effect®,” Melvin shares.
The https://www.edgeprop.sg/property-news/plb-landed-convention-2024″>events… were packed with back-to-back speaking sessions by distinguished industry experts and thought leaders who shared data-driven frameworks to guide consumers on their purchasing decisions.
Listening, learning, and innovating
At the heart of PLB’s success is its commitment to innovation. Tools like https://www.propertylimbrothers.com/moat-analysis/”>MOAT Analysis and https://disparityeffect.com/”>Disparity Effect® have transformed how property decisions are made. Investors and homeowners said they appreciate the objective stance of the speakers and are impressed with PLB’s data-backed research and proprietary analytical frameworks developed by Melvin and Adrian from their 17 years of real estate experience.
Another popular initiative the duo kickstarted in 2024 is http://www.propertylimbrothers.com/landed-clinic/”>PLB Landed Clinic. In 2024, PLB organised Landed Clinics in Districts 10, 15 and 19 that created networking opportunities for landed property enthusiasts to gain expert insights from PLB landed consultants and invited guests including architects, builders and developers.
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Meaningful conversations and expert guidance at the Landed Clinic & Convention.
“Consumers appreciate the non-biasness and integrity of our expert panels, which, together with the guidance of PLB consultants, equip them with the knowledge to make informed decisions,” says Marc Chan, VP of Operations at PropertyLimBrothers.
One client, after using these tools at a Landed Clinic, remarks: “The bubble charts were incredibly useful in helping me visualise what’s next on the horizon beyond my current focus.”
Another target group of consumers in PLB’s engagement efforts are EC homeowners who attend PLB’s EC Clinics, which educate them to make the best of their property decisions.
To help homebuyers avoid potentially unprofitable purchases, PLB’s https://www.propertylimbrothers.com/moat-analysis/”>MOAT Analysis is a proprietary decision-making tool inspired by the concept of a moat.
It uses objective factors such as proximity to MRT stations, nearby amenities and transaction frequency to help buyers and investors compare condominiums that they are keen on, identifying properties with appreciation potential and exit opportunities.
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Engaging sessions at the Landed Property Clinic – insights, connections, and strategies for smarter investments.
Together with the personalised and professional guidance from PLB consultants, consumers are better informed by becoming more astute with their property-related decisions.
“We believe in using data to empower our consumers and their property journey. Our goal is to help them decide with clarity,” Melvin reflects.
https://sg.tepcdn.com/public/usr/djreq5/db2f7a-5-Property-Summit.png” />Full house at the Assembly Property Summit 2024.
Building communities and fostering connections
PLB recognises that real estate is about more than transactions — it’s about people. Initiatives like the PLB Landed VIP Club bring property enthusiasts together to learn, connect, and grow. Events like the Partners’ Soiree celebrated collaboration, bringing developers and premium brands together for an evening of appreciation and networking.
Looking ahead, PLB will debut an evolved Client Appreciation Night (CAN) in 2025. This reimagined series will focus on shared, immersive experiences that deepen client relationships in a meaningful and engaging format.
Maximising outreach via online platforms
PLB’s digital presence continues to thrive. In 2024, the company hosted 15 webinars with a total sign-up of 10,260, culminating with Property Strategies in 2025 Amid Rate Cuts by Melvin Lim. These webinars provided attendees with actionable strategies to navigate an evolving market confidently.
Platforms like Instagram, Telegram, and the Nuggets On The Go (NOTG) podcast engage over 195,000 community members, delivering timely insights on real estate, entrepreneurship and investment. One participant shares: “The insights PLB provides aren’t just informative — they’re empowering.”
https://sg.tepcdn.com/public/usr/djreq5/29204a-6-Property-Summit.png” />Melvin Lim, with over 17 years of real estate experience, is dedicated to empowering property consumers with innovative insights and data-driven strategies.
Scaling new heights in 2025
As PLB reflects on its achievements, the company looks ahead with gratitude and determination. Plans for 2025 include expanding consumer events, offering more intimate clinics, and creating new educational initiatives tailored to Singapore’s evolving property market.
“Every milestone we’ve achieved is thanks to the trust and support of our clients, partners, and community,” Melvin shares. “We’re honoured to walk this journey together and committed to guiding consumers with integrity and care.”
With a steadfast commitment to education, empowerment, and connection, PLB aims to consistently provide value to consumers, equipping them with the necessary tools to navigate the dynamic real estate market with confidence.
For event inquiries, reach out to PropertyLimBrothers at events@propertylimbrothers.com.
