Jeannie Lim, a seasoned realtor with PropNex, brings a wealth of expertise to the real estate industry. Having worked with prominent listed property development companies, she is adept in many aspects of property development — from feasibility studies for land acquisition on gross development value (GDV) with planning of unit mix, sales efficiency and bottom line, to sales and marketing strategies and after-sales service. Her vast knowledge enables her to offer invaluable insights and provide well-rounded and informed guidance to her clients in their real estate ventures.
With her broad sweep of industry knowledge complementing her data analytical skills, Lim also leverages on her skillset to chart her own homeownership journey by investing in properties and achieving her goals — inspiring her to become a realtor to help clients plan their property ownership journey with sweet success.
Lim was named one of PropNex’s Rising Millionaire in 2025 — a clear mark of her stellar performance. (Picture: Jeannie Lim)
While many of her peers may let their emotions drive their purchasing decisions, Lim — an alumnus of Nanyang Girls’ and Raffles Junior College where she studied double Mathematics — adopts a strategic and methodical approach supported by a comprehensive collection of statistics, a deep understanding of market trends, and up-to-date knowledge of government regulation.
“My role is to guide clients in selecting properties that not only fulfil their immediate housing needs but also offer strong potential for capital appreciation and a good exit strategy — so as to make decisions grounded in sound analysis and strategic foresight, rather than being swayed by emotions or personal whims,” she explains.
Lim ranked 16th among PropNex’s Platinum Achievers in April 2024. (Picture: Jeannie Lim)
“My strength in numbers shapes my data-driven approach. I also study market trends and the urban planning efforts led by the URA and their implications,” Lim adds. For instance, she views the stringent cooling measures implemented in 2023 as a prudent move by the government to ensure a more sustainable growth in property prices that would not outstrip consumers’ wage growth.
Lim comes from a humble background where she lived in an HDB flat with seven older siblings. Her first venture into property investment began in 2003 with Strata condominium in Novena, a newly launched development by her then employer, Far East Organization. After carefully assessing her cash flow, she took a leap of faith, using all her savings and CPF as a deposit to make an informed decision on her first property investment. Encouraged by her agent, she sold the property just six months later, tripling her initial equity, and immediately began searching for her next investment opportunity.
In 2006, her role involved reporting to the CEO on the property market activities and sales performance of the developer and the broader market. During this time, she observed a strong surge in transaction volumes in the primary market. Seizing the opportunity, she reassessed her cash flow and, leveraging her increased equity from previous investments along with new savings, purchased a resale condo at Sanctuary Green in Tanjong Rhu.
The 829 sq ft, two-bedroom unit was undervalued, featuring a highly functional layout, with a beautiful pool view. It was located in a quiet corner of the development, far from the East Coast Parkway. She bought the unit for $580,000 and sold it five years later for $1.04 million, earning a $460,000 gain — a remarkable 79% return on investment (ROI) and a 15.85 times gross return on equity (ROE) based on her cash investment. When comparing this to T-bills, stocks, and bonds, Lim exclaims, “This is a return I could never have imagined achieving through working or investing in any other asset class!”
“I guide clients with data, not emotions — property decisions should be strategic, not sentimental.” — Jeannie Lim (Picture: Jeannie Lim)
Lim has remained invested in property. After her divestment of Sanctuary Green, she bought into two freehold properties in District 9: one for her own stay and the other for investment. Today, Lim is currently holding a Normanton Park unit enjoying 4.86% p.a. rental yield and 31% paper gain. She expects to collect her key in April to a Midtown Modern unit which sits above Bugis MRT with superb accessibility and amenities.
Lim is also living her childhood aspiration of owning and living in a condominium unit located by the historical Singapore River at Robertson Quay in the Core Central Region (CCR) — RiverGate, which has already seen a seven-figure value growth on paper. Her vibrant yet idyllic lifestyle by the riverside with a good view of the cityscape including Singapore Flyer and Marina Bay Sands, together with her two lovely fur babies, enables her to experience first-hand what it’s like to live in the CCR.
The combined value of her three property investments is $5.76 million.
Buyers should also consider the residents’ profiles, advises Lim. Properties in the CCR typically attract well-heeled, professionals as well as C-suite expatriates with steady and long-term employment in Singapore which equates to reliability and stability in terms of rental income. “Besides convenience, living in the CCR offers whole new dynamics such as residents with diverse profiles. And for investors, the area attracts a preferred tenant pool with desirable profiles which has a positive effect on ROI and rental yield, and is more hassle-free,” she says.
A PropNex powerhouse, Lim blends developer expertise with razor-sharp analytics. (Picture: Jeannie Lim)
Helping clients benefit from making sound choices
Besides psf and quantum pricing, Lim also advises her clients on other aspects of property buying. For instance, they should consider whether the unit’s design is a practical one that provides a comfortable functional space and the lifestyle that the development offers.
For the younger generation of home buyers who aspire to lead a certain lifestyle, Lim leverages her number-crunching skills together with her skilled reading of the property landscape to plan a strategy that will address their long-term housing needs and aspirations. In the process of guiding her clients in selecting their dream homes, she ensures there is a buffer so that they do not over-commit financially.
Among many astute clients who benefited from Lim’s advice, she recalls an impactful case where she painstakingly helped a family whom she met at a coffeeshop unleash the hidden potential of their HDB flat in Bukit Panjang by upgrading to an executive condominium unit in Choa Chu Kang, thereby raking in a handsome $800,000 (98.62% ROI) gain in the process which they would not be able achieve otherwise.
Lim is also adept at negotiating on clients’ behalf the terms for the lease agreement — she once helped her client claim seven months of rental income as compensation when the tenant needed to break their two-year lease due to sudden repatriation needs.
A riverside dream come true — Lim now lives her childhood aspiration at Robertson Quay. (Picture: Jeannie Lim)
Ride on smallest pricing difference between CCR and other regions in years
Lim closely monitors government land sales across various locations, particularly in townships undergoing infrastructure upgrades or entirely new townships such as Lentor near the newly completed Thomson-East Coast Line (TEL). “Tracking these developments provides a valuable first-mover advantage by positioning investments in areas primed for growth,” Lim shares.
Lim sees a similar trend in the CCR. Her advice to potential investors or upgraders with the financial means is to consider buying into a property located in CCR now. In 1Q2025 (until Feb 23), the median price of $2,554 psf in the CCR is 6% lower than that of $2,716 psf in the Rest of Central Region (RCR), according to URA Realis caveat data. In addition, the gap between CCR’s median price and that of $2,386 psf in the Outside Central Region (OCR) is at its narrowest at just 7% over the same period.
Buyers and investors can look forward to a series of upcoming projects by reputable developers in Robertson Quay-River Valley locale.
She says: “The pricing gap between properties in CCR and RCR or OCR is at its lowest after more than 25 years, signalling a good window of opportunity for home buyers to purchase a property in the prime CCR. I also expect more functional and efficient layouts in these new developments which come under the new guidelines including GFA harmonisation.
“Property-purchasing decisions should not be based on emotions but on an objective overview of the market and a strong understanding of buyers’ sentiment. As a responsible realtor, I keep abreast of the latest industry developments which, coupled with my strong data analytical skills, allows me to help my clients optimise their purchasing and investment decisions with a good exit strategy.”
For more information,
Contact Jeannie Lim | 98004755
Associate Group Director (R046933I)
PROPNEX REALTY PTE. LTD.
