At a closed-door event on May 9, Malaysia-listed property conglomerate IOI Properties Group gave a glimpse of its upcoming branded residential project in Singapore — the 683-unit W Residences Marina View. The project is expected to launch this year and will be the group’s first shot at developing an ultra-luxury branded residence in the city-state.
The event was held at the sales gallery of the new branded residence, which showcased a model of the 51-storey integrated development on Marina View in the Central Business District. The upcoming development comprises the branded residences and the 350-room luxury hotel, W Singapore – Marina View.
W Residences Marina View – Singapore will be the first luxury branded residence in the city-state to have a hotel directly connected to it. “The project is a timely response to the evolving expectations of luxury buyers in Singapore, a market that continues to attract global demand for a personalised and highly curated lifestyle in the heart of the city,” says an IOI Properties Singapore spokesperson.
Based on the scale model displayed at the event, the hotel will occupy the first 14 floors, with a facilities deck on the sixth floor for hotel guests. The residences comprise a mix of one- to five-bedroom units, and resident facilities decks are located on levels 15, 34 and 51. There are also three penthouses consisting of duplexes and a simplex.
W Residences Marina View – Singapore will be the first luxury branded residence in the city-state to have a hotel directly connected to it. (Picture: IOI)
“Today’s buyers are looking for more than size — they prioritise homes that are intuitive, beautifully designed, and emotionally resonant,” the spokesperson says, adding that most units will enjoy panoramic views of Marina Bay and the city skyline.
The project builds on the developer’s residential track record in Singapore, which includes Seascape and Cape Royale at Sentosa Cove — both developed in partnership with Ho Bee Land — as well as South Beach Residences, a joint venture with City Developments. W Residences Marina View and IOI Central Boulevard Towers mark IOI’s first solo developments in Singapore.
“W Residences Marina View – Singapore reflects our long-term confidence in Singapore as a resilient, globally connected market that continues to attract ultra-high-net-worth individuals seeking brand prestige, exclusivity, and exceptional service,” the developer shares.
“We are proud to be behind key assets such as the Grade-A IOI Central Boulevard Towers and the JW Marriott Singapore South Beach, underscoring our commitment to this dynamic market,” the developer says, adding that it also reinforces Singapore’s role as a key market in the group’s growing international portfolio.
Market data from Savills shows that there are over 690 completed branded residences globally, with supply set to double by 2030. The Asia Pacific region leads this trend with a 216% increase over the past decade. “Buyers today seek more than a home — they want a lifestyle that blends prestige, service, and ease. Branded residences meet this demand by combining five-star hospitality with home ownership,” says the IOI spokesperson.
At W Residences Marina View, residents will benefit from a dedicated W residential team, as well as home-based spa treatments, premium pet care, and the convenience of hotel-style living with the privacy of a luxury home.
“In Singapore, branded residences remain relatively rare, with only a handful launched over the past decade,” adds the IOI spokesperson. “W Residences Marina View – Singapore stands out as the first hotel-integrated branded residence, offering a prime waterfront location, bold architectural design, and exclusive access to dedicated residential services by W.”
The project was showcased at a private preview event at the sales gallery on May 9. (Picture: Samuel Isaac Chua/The Edge Singapore)
The impending launch of W Residences Marina View and the subsequent completion of W Singapore – Marina View by 2028 fall in line with the Malaysia-based property group’s tri-country hospitality expansion plans. It aims to build its presence in the luxury hotel and hospitality segments in Malaysia, China, and Singapore.
“As our closest neighbour with deep cultural and historical ties, Singapore remains a vital tourism market for IOI Properties Group. In fact, Singaporean arrivals to IOI Resort City have recorded a remarkable 79% year-on-year growth — the highest among all markets,” says Tan Lee Fong, multi-property director of sales and marketing at Marriott Bonvoy Portfolio Hotels of IOI Resort City & Puchong.
To date, IOI’s hospitality and leisure portfolio consists of nine hotels with a total of 3,075 rooms, including Le Méridien Putrajaya, Putrajaya Marriott Hotel, Four Points by Sheraton Puchong, Palm Garden Hotel, A Tribute Portfolio Hotel, Moxy Hotel, W Kuala Lumpur, Courtyard by Marriott Penang, as well as the 370-room Sheraton Grand Xiamen Jimei which opened in March. It also has a joint stake in JW Marriott Hotel Singapore South Beach with City Developments.
To support its cross-border hospitality plans, IOI has launched a tourism campaign to boost visitor numbers to its flagship integrated development in Malaysia — the 788-acre IOI Resort City, Putrajaya. It is anchored by the 2.5 million sq ft IOI City Mall, the largest shopping mall in Malaysia. To encourage tourists, IOI will provide dedicated direct coach services to IOI Resort City, departing daily from three locations in Singapore — Grantral Mall, Suntec City, and Jurong East.
