In Singapore’s exclusive Good Class Bungalow (GCB) market, few names command as much authority and trust. One of them is Mr George Lee HK. With more than a decade of experience and a stellar reputation built on integrity, profound market knowledge, and an unwavering commitment to clients, George Lee has established himself as one of the nation’s leading specialists in GCBs — a prestigious niche segment of landed property.
Today, he is not only a top realtor but also a sought-after advisor, thought leader, and gatekeeper of Singapore’s most exclusive addresses. Lee’s value in this high-end market lies in his deep understanding of the intricate dynamics that shape GCB transactions, where an acute awareness informs every decision of both market trends and regulatory frameworks. Its size and location do not merely define a GCB — it is subject to the latest URA planning policies and its proximity to the 39 gazetted GCB estate areas with less than 2,500 GCB in Singapore.
As Lee says, there is a common misconception that GCBs must be at least 1,400 sq m (15,069 sq ft). This stems from regulations introduced more than two decades ago, which stipulated that developers could no longer subdivide plots below this size. However, Lee points out that GCB-status plots situated within gazetted GCB areas, although smaller than 15,069 sq ft and created before the rule change, remain legally recognised as GCBs.
“Some of the buyers and agents are not aware of this,” he adds. “I have to reassure buyers and fellow agents that a smaller plot in a designated GCB area still holds GCB status. This is the kind of institutional knowledge you don’t find in brochures — it’s in my head, earned from years of experience.”
Lee specialises in GCB-gazetted areas such as the White House, Gallop, Astrid and Cluny areas. (Picture: Albert Chua/The Edge Singapore)
Serving a niche clientele
The GCB market is highly regulated — only Singapore citizens are eligible to purchase GCBs, including new citizens, who have become increasingly active in recent years. Many of these buyers are ultra-high-net-worth individuals (UHNWIs), attracted by the prestige and exclusivity of owning a property in prime locations such as Nassim Road, Cluny Hill GCBA, close to the Unesco World Heritage Site, the Singapore Botanic Gardens.
“They want the best location near the Botanic Gardens, elevated land, and regular-shaped plots. So you have to be specific and cater to their needs,” he adds.
For this discerning clientele, it is not just about price — it is about aligning the property with personal aspirations, lifestyle requirements, and long-term investment goals. Lee’s sharp ability to understand these subtle preferences sets him apart.
Lee has set multiple records not only for his clients but himself through his withstanding efforts and consistency in the GCB segment. (Picture: George Lee)
Personalised service in a high-stakes market
One of Lee’s standout qualities is his intensely personal approach. While some agents work in teams, to a certain extent, their clients don’t even know who they are dealing with; Lee manages every transaction himself — from the initial inquiry to the closing.
“For me, it’s personalised service and 100% attention to every client. I employ multi-strategies to locate potential buyers, from reaching out to my client base to working closely with alliance property agents. However, I handle each transaction solely as it does demand my full attention and effort.” he adds.
This has earned him the loyalty of many repeat clients. He continues to serve buyers and sellers who first worked with him years — even decades — ago. Some of his record sales and insights on the GCB market have also been featured in The Straits Times and The Business Times.
Lee posing for EdgeProp Singapore at the 9,000 sq ft Lakeshore View villa in Sentosa Cove, which he is currently marketing. (Picture: George Lee)
Market insight and client education
Lee’s success spans over two decades, featuring landmark transactions in Gallop Road and the prestigious Raffles Park estate. A standout moment occurred in 2018 when he marketed a fairly new GCB so effectively that it was sold before its listing was published in the magazine.
Further solidifying his expertise, Lee has transacted more than 25 GCBs over the years, including the White House, Gallop, Astrid and Cluny areas. He has sold more than 10 GCBs in the Raffles Park GCBA alone, a record that emphasises his deep specialisation and credibility in this exclusive segment.
There were 45 GCB transactions last year. This scarcity makes expert guidance invaluable. Lee not only facilitates sales but also educates clients on GCB zoning, subdivision restrictions, resale constraints, and the importance of adhering to URA-approved guidelines.
“When serving PR buyers, I have to explain to them that they can’t purchase a GCB. They need to apply to the Land Dealings Approval Unit (LDAU) with the Singapore Land Authority (SLA) before making a purchase of a landed property not more than 15,000 sq ft in a non-GCB area,” he says.
Lee prioritises time management to stay present for clients and make time for family. (Picture: George Lee)
Strong industry network
Lee is as comfortable in traditional media as he is in digital marketing. From personalised mailers to property features in magazines, his outreach is strategic and targeted. He maintains strong relationships with fellow agents, forming alliances that broaden his reach while preserving client confidentiality.
“I believe in going one step beyond — sometimes it’s a printed newsletter, sometimes a private call. I always ask myself, ‘What more can I do for this client?’” he says.
What truly distinguishes Lee is not just his knowledge of land titles, plot sizes, or regulations — it is his guiding beliefs and character — his ethos. In a competitive industry often driven by sales quotas, Lee focuses on trust, clarity and relationships. He says: “It’s not about chasing volume. I focus on quality. My clients know I’m here to help them make the right decision, not just close a sale.”
As Singapore continues to attract ultra-wealthy individuals from around the globe, the GCB market will remain a symbol of status, legacy, and privacy. With demand for these prime properties remaining steady amid limited supply, Lee’s name will continue to be synonymous with excellence, discretion, and reliability as a trusted GCB advisor and property guide.
For more information,
Contact George Lee | 81888777
Key Executive Officer (R025014J)
MYRIAD REALTY PTE. LTD.
