The Ascott, the wholly-owned lodging business of CapitaLand Investment (CLI), is expanding The Crest Collection brand across East Asia and the Middle East.
Featuring a portfolio of bespoke hotels and serviced residences that “celebrate unique heritage stories”, The Crest Collection will add new locations in Japan, China, the United Arab Emirates and Saudi Arabia, Ascott says in a June 3 press release.
The brand now has 16 properties with 2,700 units that are operational or in the pipeline. The properties are located across 11 countries and 13 cities.
SEN/KA TOKYO by The Crest Collection is slated to open in 2029, marking the brand’s debut in Japan. In China, a new property located in Wuhan’s Donghu New Technology Development Zone will welcome guests in 2026.
In the Middle East, Al Mahra Resort by The Crest Collection will open in 2027, marking the brand’s first resort as well as its inaugural property in the United Arab Emirates. The Crest Collection is also debuting in Saudi Arabia with a property in Riyadh, opening in 2028.
“Interest in luxury stays continues to rise in Asia and the Middle East, driven by travellers seeking meaningful connections to the region’s rich culture and heritage,” says Serena Lim, Ascott’s chief growth officer. “The Crest Collection meets this aspiration with its ‘A Story Behind Every Door’ brand promise, delivering culturally immersive experiences enriched by each property’s distinctive identity, while enabling owners to tap into the strength of Ascott’s global commercial ecosystem.”
The Crest Collection’s pipeline of properties builds on the brand’s growth since its formation in 2016. Originally focused on Europe, the brand made its Asian debut in 2023 with locations in Singapore, Malaysia and Indonesia. A fourth property in Asia, La Clef Bangkok by The Crest Collection, will open in mid-2025.
