
Home-grown landed developer Brand New Land Group is set to launch a suite of ‘Blue-Zone’ inspired homes for sale.
These homes are designed to promote healthy habits, social connections, and low-stress living. Located in prime areas across Singapore—including Bukit Timah, the Chancery vicinity, and Braddell Heights estate—the collection features three bungalows, two semi-detached homes, and four terrace homes.
The pair of semi-detached homes at 23 & 23A Maple Avenue (All photos: Chuan Visuals)
A ‘Blue-Zone’ Home Environment
“Managing stress is part of life. We believe in the grounding benefits of a ‘Blue Zone’ lifestyle, especially in times of uncertainty. Our vision is to create a home environment that naturally promotes a more active, connected, and low-stress lifestyle. When immersed in a conducive ‘Blue Zone’ home, living a healthier and happier life becomes second nature in the long run,” shares Alvina Teh, Director and Co-Founder of Brand New Land Group.
The open gathering hall with a view at 23 & 23A Maple Avenue
Designed for Social Connection
A cornerstone of the ‘Blue Zone’ lifestyle is social connection. To support this, the homes feature spacious living halls with views of nature. These living areas are designed with face-to-face seating around central coffee tables, rather than traditional sofas and TVs, encouraging conversations, family games, and other communal activities that involve multiple generations.
Dining areas are spacious, designed to accommodate large tables and encourage the entire family—across multiple generations—to comfortably enjoy meals together.
Artist’s impressions of the ‘face-to-face’ living room at 15 Lynwood Grove
Artist’s impression of the communal dining hall at 15 Lynwood Grove
Designed for the Joy of Home-Cooked meals
To promote a ‘Blue Zone’ lifestyle of home-cooked meals, kitchens are designed in collaboration with the buyers, allowing homeowners to create their dream kitchens and make home-cooking a regular part of daily life. These customizable, spacious kitchens can accommodate multiple ‘chefs’ at once, fostering bonding through meal preparation.
Vegetable and herb gardens can be seamlessly integrated into the cooking experience, promoting a healthier diet. Kitchens are intentionally kept clutter-free, with appliances hidden from view, creating an environment that helps reduce mindless consumption.
Large, customizable kitchens are designed in collaboration with the buyers (Photos: Arclinea Singapore)
Designed for Movement
Adopting another key ‘Blue Zone’ lifestyle practice, the homes are designed to encourage movement. Landscaping and garden spaces are prioritized, making it easy to engage in meaningful daily gardening. Swimming pools and water features take centre stage, inviting residents to incorporate a daily swim into their routine.
Artist’s impressions of the jacuzzi and swimming pool at 15 Lynwood Grove
Inviting glimpses of the swimming pool from various parts of the home at 23 Maple Avenue
Landscaping zones at 23 Maple Avenue are designed to encourage daily gardening
Designed for Meditative Moments
The homes are designed to foster mindfulness, relaxation, and meditation. Carefully curated stone gardens, indoor reflective pools, and corners that capture greenery, sunlight, and shadows create a peaceful atmosphere, inspiring a slower, more relaxed pace of life.
The stone garden at 23 Maple Avenue evokes a sense of calm (Photo: Brand New Land Group)
Peaceful reflections at 23 Maple Avenue
Designed for Simplicity and Comfort
The homes are designed with multiple storage areas, ample wall space, and high ceilings to accommodate custom cabinetry. These features aim to create a calm, orderly environment that promotes peace and relaxation while reducing the hidden stress of clutter.
Artist’s impressions of the clutter-free concept for the Master Duplex Penthouse at 15 Lynwood Grove
Designed for Restful Sleep
Restful sleep is essential in ‘Blue Zones’. With this in mind, the homes are thoughtfully located in quiet, peaceful neighborhoods. Rooms are designed for privacy, and bathrooms are finished in soothing tones, creating a serene atmosphere that fosters wellness, mental clarity, and restorative sleep.
The bedrooms at 23 Maple Avenue enjoy privacy and unblocked views
“We believe that a healthier, happier life starts at home, where the foundation for well-being is built. We want to do our part and create homes which enrich lives in meaningful, sustainable ways,” says Alvina.
The serene master bathroom at 23 Maple Avenue
Artist’s impression of the soothing palette of the master bathroom at 15 Lynwood Grove
To view these homes
Call 8893 7602
For more information and updates on upcoming launches:
Visit www.brandnewland.com.sg
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LinkedIn: https://www.linkedin.com/company/brand-new-land-group